Charles M. Weber
Strategic Management of Technology
This paper reviews Nokia’s strategic management of technology prior to 2014, and attempts to analyze the current situation as the company’s brand name is back in smartphones’ market. The paper discusses the historical transformation of Nokia’s core business and its transitioning into the market of the mobile phones, and how it succeeded in becoming the market’s leader till it failed in nailing the smartphones’ market despite it had the biggest and dominating share till 2007. However, in order to identify the strategic gaps behind Nokia’s loss of its leading position and failure to strategically compete in the smartphones’ market, this research is constructed to; (1) conducting an intensive literature review on the company’s historical changes and transformation prior to 2014, (2) studying Nokia’s current situation through applying the analysis of Porter's five forces analysis, by which the potential critical factors that Nokia has to deal with as attempting to reenter this market will be identified, so that the company can strategically manage its resources and achieve competitive advantages. According to the analysis of the Porter’s five forces; Nokia currently in a situation to face a very high intensity of competitive rivalry, as well as moderate bargaining power or both buyers and suppliers, which require to develop stronger position in the ecosystem of the smartphones and to gain a significant market share through preparing a robust marketing plans for the new smartphones, Nokia 5, and Nokia 3.
Alibage, Ahmed, "Nokia’s Smartphones: What Happened, and What Possibly Happens? A Review of Nokia’s Strategic Management of Technology Prior to 2014, and an Analysis of the Current and Future Situations" (2017). Engineering and Technology Management Student Projects. 11.