Smartphones -- Design and construction, Smartphones -- Technological innovations, Smartphones -- Marketing
Project ARA is an initiative that aims to develop an open hardware platform for creating highly modular smartphones. This initiative provides a vehicle to support Google’s overall mission of organizing and connecting the world's data making it not only useful but universally accessible. Data suggests that mobile technology, such as smartphones is significantly increasing in usage, so much that it is doubling that of laptop/desktop usage. Supporting data shows since 2008, mobile devices have been on a steep increase of usage  . Google is using Project ARA to infiltrate this increasing mobile market by using the idea of a modular smartphone to not only meet the customer needs of customization but also to continue Google’s mission and demand for more data usage.
Alibage, Ahmed; Pauwels, Garrett; Al-Nasri, Yaser; Chavarria, Maria; Deshchougule, Gandhali Gajanan; Kaadoor, Amani; and Mantha, Nirupama, "Meet ARA, The Modular Phone Marketing Plan Report and Research Log" (2016). Engineering and Technology Management Student Projects. 110.