Document Type

Closed Project

Publication Date

Winter 2010


Charles Weber

Course Title

Technology Marketing

Course Number

ETM 555/655


Washing machines -- Technological innovations, Washing machines -- Marketing, New products -- Management, New business enterprises -- Management


Today, more than ever, people are striving to minimize their water and electricity use. People as well as corporations are therefore looking at ways to increase the efficiency of their homes and business to use less of these two resources. For homeowners doing laundry is a significant users or water and electricity and is therefore a focus for efficiency improvement. A similar opportunity for improvement also exists for commercial laundries.

The Xeros Laundry System is a washing system which uses 90% less water and significantly less electricity (eliminating the need for a dryer) per cycle than conventional washer and dryer combinations. This marketing plan is intended to explore the potential market for the Xeros system. The report looks at potential market segments and provides detailed customer analysis. Customer value drivers are identified for the target segments and a brief competition analysis is detailed. The plan concludes with distribution and pricing strategies as well as a communication plan to build brand awareness for the Xeros Laundry System.


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