Document Type
Closed Project
Publication Date
Winter 2010
Instructor
Charles Weber
Course Title
Technology Marketing
Course Number
ETM 555/655
Subjects
Washing machines -- Technological innovations, Washing machines -- Marketing, New products -- Management, New business enterprises -- Management
Abstract
Today, more than ever, people are striving to minimize their water and electricity use. People as well as corporations are therefore looking at ways to increase the efficiency of their homes and business to use less of these two resources. For homeowners doing laundry is a significant users or water and electricity and is therefore a focus for efficiency improvement. A similar opportunity for improvement also exists for commercial laundries.
The Xeros Laundry System is a washing system which uses 90% less water and significantly less electricity (eliminating the need for a dryer) per cycle than conventional washer and dryer combinations. This marketing plan is intended to explore the potential market for the Xeros system. The report looks at potential market segments and provides detailed customer analysis. Customer value drivers are identified for the target segments and a brief competition analysis is detailed. The plan concludes with distribution and pricing strategies as well as a communication plan to build brand awareness for the Xeros Laundry System.
Persistent Identifier
http://archives.pdx.edu/ds/psu/23122
Citation Details
Artiga, Roberto; Chiamsiri, Vorakarn; Hengcharoen, Sutheera; and Third, Noah, "Xeros “The Dry Washing System” Marketing Plan" (2010). Engineering and Technology Management Student Projects. 1109.
http://archives.pdx.edu/ds/psu/23122
Description
This project is only available to students, staff, and faculty of Portland State University