Grocery ShopnTM started in November 2005 due to a growing demand for a product that will assist busy consumers with a more efficiency way of doing their grocery shopping, increase organization through better meal planning, and reduce wastage from un-eaten expired food while reducing unnecessary expenses. This marketing proposal will analyze the current problems with the grocery shopping process customers encounter, address the problem, and provide solutions based on customers’ voices and secondary research. The purpose of this market analysis is to determine if the customer’s pain is significant enough, at what price are they willing to pay to alleviate their pain, and if they’re willing to do something about it to make the pain go away. Customers’ voices are translated to requirements and solutions. In addition, the results from the customer interviewed will be further analyzed by using Conjoint Analysis to prioritize what customer’s values are and how Grocery ShopnTM meet those needs through their product offering.
Le, Tuyet; Lin, Eric; Hattagarun, Suwat; and Cebeli, Isil, "Grocery Shopn" (2005). Engineering and Technology Management Student Projects. 1157.