Document Type

Closed Project

Publication Date

Fall 2005

Instructor

Jean-Claude Balland

Course Title

Technology Marketing

Course Number

EMGT 555

Abstract

Grocery ShopnTM started in November 2005 due to a growing demand for a product that will assist busy consumers with a more efficiency way of doing their grocery shopping, increase organization through better meal planning, and reduce wastage from un-eaten expired food while reducing unnecessary expenses. This marketing proposal will analyze the current problems with the grocery shopping process customers encounter, address the problem, and provide solutions based on customers’ voices and secondary research. The purpose of this market analysis is to determine if the customer’s pain is significant enough, at what price are they willing to pay to alleviate their pain, and if they’re willing to do something about it to make the pain go away. Customers’ voices are translated to requirements and solutions. In addition, the results from the customer interviewed will be further analyzed by using Conjoint Analysis to prioritize what customer’s values are and how Grocery ShopnTM meet those needs through their product offering.

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

Comments

This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier

http://archives.pdx.edu/ds/psu/23194

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