Document Type

Closed Project

Publication Date

Winter 2016


Shimon Shmueli

Course Title

Technology Marketing

Course Number

ETM 555/655


Water bottles -- Technolgical innovations, Water bottles -- Marketing, Technology -- Marketing


Our aim is to develop a marketing plan for edible water Bottle. Edible water Bottle is the latest product from our R&D efforts along with marketing inputs. Now the question is how to market this product in order to successfully This is a business idea to generate revenue for Pepsi Co, keeping social innovation in mind also contribute to the environment and its green future.

The big bottle water manufacturing companies in America tend to make their own bottles in their plants, just hours before they are filled with water. These durable, lightweight containers manufactured are just to be discarded after the use of water. Americans went through about 50 billion plastic water bottles last year, 167 for each person [15]. We are under a false assumption that water bottles are made of totally recyclable polyethylene terephthalate (PET) plastic, so we share responsibility for their impact on the environment. However, Our recycling rate for PET is only 23%, which means we pitch into landfills 38 billion water bottles a year–more than $1 billion worth of plastic also It is estimated that in US alone every year, 17 million barrels of oil is used up to make 50 billion plastic cans per year [15]

Edible water bottles can solve the problem of plastic bottles! Edible water bottles are completely edible, biodegradable if discarded. Edible water bottles can reduce the burden of recycling plastic, help manage plastic waste to larger extent and seed an innovative idea to have greener future, cleaner environment and in turn a healthier society.

Edible water bottles can add value to people's life by building utility; athletes, trekkers, hikers, mountain climbers, sailors, air passengers, astronauts can carry this Edible Water bottle with them, as it quenches their thirst and gives them nutrition at same time, also minimizing their backpack or storage size. None the less, it's a challenge for us to take up this project as it's one of a kind and never been done before!


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