Document Type

Project

Publication Date

Fall 2017

Instructor

Antonie Jetter

Course Title

Front End Management of New Product Development

Course Number

ETM 543/643

Subjects

Product design, Quality of products -- Assessment, New products, Business planning, Entrepreneurship, Lean manufacturing

Abstract

Although the minimum viable product (MVP) concept provides a means to test ideas and hypothesis at early stages, it does not indicate that it is easy to build. MVP tests whether your idea solves a real problem that customers are willing to pay for. In order to reach the stage of building a product that people want to use and pay for, we need to make sure product passes certain tests. In turn, MVP techniques/methods are designed not only to test technical questions about the product, but also to assess the viability of business model hypothesis. Once the hypothesis that needs to be tested with MVP is determined, there are some methods that can be used to get reliable data from actual users and utilize it. In this article I do a comprehensive review of literature to figure out which methods and techniques are used in MVP. My goal is to identify range of methods while providing strengths and weaknesses of such methods. Finally, I conclude the research by providing some suggestions for future research.

Persistent Identifier

http://archives.pdx.edu/ds/psu/23251

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