Document Type

Closed Project

Publication Date

Fall 2005


Charles Weber

Course Title

Innovation Management

Course Number

EMGT 510/610


This paper explores the concept called “innovation lives through re-innovation”. Here “re-Innovation” can be defined as “new product ‘b’ building upon the existing technological infrastructure and existing product ‘a’ without making any changes to ‘a’ and technological infrastructure”. Every innovation that was built was used as is and another layer was built to create totally a new innovation, which would not function without the previous innovations. This paper examines this concept by the means of a case study of a novel idea called PushToTalk. This was groomed under the visionaries of a company called eFusion, to address eCommerce communication hurdles and to enhance a user’s shopping web experience. PushToTalk was envisioned as a VoIP (voice over internet protocol) tool and was built upon an existing hardware infrastructure that eFusion had called ‘eAG’; the ‘eAG’ was developed to service the telecom market, and this technology had extensive capabilities and functionality. The background and history of PushToTalk provided in the later sections explains the technological evolution under each management and provides basis for the analysis of the concept. Then the paper presents analysis, implications and suggestions around this topic. Finally paper concludes with correlations drawn between literature findings and the evolution of PushToTalk


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