Document Type

Closed Project

Publication Date



Charles M. Weber

Course Title

Strategic Management of Technology

Course Number

ETM 526/626


The Internet has enhanced an individual’s ability to take more control over their health by making pertinent health information more accessible. The breakthroughs and manufacturing cost reductions made in sensors and MicroElectro-Mechanical Systems (MEMS), as well as the advancements in integrated hardware and software systems technologies have given rise to the area of mobile health (mHealth) monitoring. mHealth monitoring systems give more control into the hands of the person to be in charge of their own health and maintain their sense of independence, especially as the population ages. The technology can also enable researchers to study pertinent diseases using continuous kinematic data. Fitbit is a respected firm that has been bringing innovative health and fitness tracking systems to the market since 2007. Their focus has been primarily on fitness bands until 2014 when they are introduced the smart fitness watch, Fitbit Surge. In this paper, we have studied the competitive landscape for the smartwatch which is the next logical extension that Fitbit is trying to establish in terms of product offerings. Given the complex nature of this market, both product-based and resource-based views are applied in order to develop the recommended competitive strategies for Fitbit.


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