Mobile commerce -- Technological innovations, Electronic commerce, Human-computer interaction, Computer interfaces
Mobile commerce is the latest frontier of the expansion of e-commerce. It promises to provide unprecedented mobility and convenience to end-users. The market is expected to start realizing its enormous potentials within three years.
Much of the attention has been paid to technological development in this new arena. However, the real value of any m-commerce technologies is its capability to provide a solution to people’s communications or entertainment needs. So, the basic criteria of determining which technology will ultimately win should be its ability of making business more efficient and personal life more enjoyable.
The technical issues alone might put the brakes on m-commerce. While new wireless technologies such as 3G promise to remove some of these stumbling blocks, there still remains one last and very huge hurdle: consumers. Even if all technical problems are solved, it does not mean people will actually use the capabilities available. In the current state of development in m-commerce, it is still a very much unknown which applications will be favored by consumers.
As voice transmission becomes a commodity service, data transmission offers better opportunity and opens a new source of revenue for industry players. M-commerce is emerging in three areas: finding and buying goods and/or services over a wireless network, using wireless devices as digital wallets, and sending targeted ads and promotions to wireless devices. Simple applications such as messaging will have a better chance to take off quickly than transactions and personalized services. But in general, the consumer market simply isn’t here yet. Meanwhile, business applications are better suited for m-commerce and are expected to lead the early adoption.
A large number of vendors see huge opportunities in realizing m-commerce. Although infrastructure suppliers of chips, networks and software platforms play an important role, the fundamental challenge will be the creation of coherent, useful, and satisfying user experience. So the primary drivers of m-commerce growth will not be technology vendors, but the enterprises supplying attractive goods and services that create meaningful interaction with end users.
Wang, Pei, "Mobile Commerce" (2004). Engineering and Technology Management Student Projects. 1418.