Document Type
Closed Project
Publication Date
Spring 2017
Instructor
Sule Balkan
Course Title
Technology Marketing
Course Number
ETM 555/655
Abstract
BMW is one of the well-known brand in the market which started its business by manufacturing aircraft engines developing and advancing into manufacturing some of the most well-known car models. This report presents a marketing plan for BMW 7 series which highlights the current state of the situation, the strategies and our ultimate objective to achieve our goals.
Persistent Identifier
http://archives.pdx.edu/ds/psu/21491
Citation Details
Elijayar, Ali; Sridhar, Arjun; Sharma, Deepali; Sims, Jim; Tuv, Konstantin; and Chokshi, Vidhi, "BMW 7 Series Marketing Plan" (2017). Engineering and Technology Management Student Projects. 145.
https://pdxscholar.library.pdx.edu/etm_studentprojects/145
Description
This project is only available to students, staff, and faculty of Portland State University