BMW is one of the well-known brand in the market which started its business by manufacturing aircraft engines developing and advancing into manufacturing some of the most well-known car models. This report presents a marketing plan for BMW 7 series which highlights the current state of the situation, the strategies and our ultimate objective to achieve our goals.
Elijayar, Ali; Sridhar, Arjun; Sharma, Deepali; Sims, Jim; Tuv, Konstantin; and Chokshi, Vidhi, "BMW 7 Series Marketing Plan" (2017). Engineering and Technology Management Student Projects. 145.