Strategic Planning in Engineering Management
Abstract: Rockwell Collins Flight Dynamics has positioned itself as the industry leader in the field of aircraft guidance systems. It has achieved this through technical and certification expertise; however, Flight Dynamics strategies were often ad-hoc and implicit in nature. It wasn't until a major development contract was lost to a primary competitor that Flight Dynamics decided that it needed to examine its strategic direction. It was at this time they knew that the permanence of their leadership position was not guaranteed. In June of 2003, a strategic planning team was formed to develop explicit strategic intent for the company. In this paper, the team identified several strategies that will steer the company toward stability and growth. From environmental analysis the team identified strengths, weaknesses, opportunities, threats, and critical issues. Later, by analyzing current company strategies against industry key success factors, gaps were identified and addressed with future strategies. During the strategic planning process, the team discovered that the process itself is iterative and on going. Therefore, it would benefit the company to periodically go back and reassess its strategy to make sure it is still relevant and guiding the company towards its objectives and goals.
Yates, D. and Oudom, J., "Strategic Planning Proposal-Rockwell Collins Flight" (2003). Engineering and Technology Management Student Projects. 1466.