Management of Engineering and Technology
Biotechnology industries -- Management, Biotechnology industries -- Strategic planning, Technology -- Management, Engineering -- Management
This project explains how AMGEN became the world’s leading biotechnology company- through the use of science and its style of managing innovation. First, we will provide a model and some definitions to help steer the reader into understanding AMGEN’s strategic direction and policies. This will be followed by a brief overview about the company’s vision, goals, values, and history. Consequently, the reader will gain a solid idea about how resources play an important role in winning strategies. Two types of resources are considered: 1) soft resources including scientific talent and Information Technology 2) hard resources including facilities and finances.
Multiple analyses were performed to dissect further and find the key successful factors of AMGEN within its highly competitive environment. Detailed analyses include:
- Product and Market Analysis
- Strategic Alliances Analysis
- SWOT Analysis
- Competitive Analysis including Porter’s Five Forces
The combining analysis aims at providing an extensive view on how important strategy and technology management is, in order to for AMGEN to compete in the rough and a more dynamic environment of globalization to achieve its competitive advantage. Finally, the reader will see a strong relationship between their business strategies and their success.
Note: The presentation associated with this report is included here as a supplemental file.
Sarihan, Halime; Oudom, Jod; Ospina, Juan Carlos; Haid, Lydia; Soose, Daniel; and Klein, Richard, "AMGEN Competitive Strategies "Smart Science"" (2002). Engineering and Technology Management Student Projects. 1474.