Document Type

Closed Project

Publication Date

Winter 2017


Sule Balkan

Course Title

Technology Marketing

Course Number

ETM 555/655


Amazon Echo is a $179.99 Wi-Fi speaker and voice-first-device that provides users seamless, hand-free integration with their favorite apps via Alexa voice service. As market leaders in this category, Amazon is positioned well to take advantage of the high degree of customer loyalty inherent to the voice-first-device market. Our strategy targets the 54 million Amazon Prime members in the United States to generate an additional 13 Million units in sales by 2020. Total combined revenue from the increase in Echo sales and resultant increase in purchases will be $3.90 Billion by 2020.


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