Strategic Management of Technology
Motorola inc. -- Management, Strategic management, Foreign investment -- China -- Management, Telecommunications industry
Regarding high competition, lots of companies endeavor to discover the ways to enhance their production, to diminish cost or to locate the new market place to invest. The best way to face competitors is to find the place that has low labor cost to create new products into new markets. Asia is anticipated to sustain those demands. Despite the crises of Asia in1997, a lot of Asian countries are still in the high-quality location for investment. Among those countries, the most interesting country is China. She is proper for multinational companies to allocate their products within those regions and to create the new market.
In this paper, we focus on how multinational companies invest in China. Due to great performances in each section of this country, she would be the most appealing country for multinational companies in the way of market size and welcome government policy.
The telecommunication industry is the product that could break through barriers and overcome any competitor's product. According to the huge success of Motorola, we desire to move this product into that region and we have self-assuredly that this product can meet the demand of both domestic and intercontinental sectors by using global strategy management such as market globalization drivers, government drivers and competitive globalization drivers.
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Buranawit, Dulyapun; Komonchaisak, Phasin; and Sumitsawan, Wissanu, "Motorola Global Strategy" (2002). Engineering and Technology Management Student Projects. 1553.