Document Type

Closed Project

Publication Date



Dundar Kocaoglu

Course Title

Decision Making

Course Number

EMGT 520/620



In this Strategic Policy and Issues Project, we studied online auction giant eBay Inc. We try to give a light to its history a little bit, how a company was emerged which started as a hobby by Pierre Omidyar and his friend Jeff Skoll in 1995 to a position where as of 4th quarter of 2002 is serving as a trading platform for 62 million customers worldwide. The astonishing story of eBay is told from the perspectives of the industry challenges, the company strategy and the business model. First of all, we categorized the challenges facing the company as: technical, business, social and legal. We especially focused on their corporate strategy as a second step to demonstrate what difference eBay makes in the industry and what are competition and growth strategies and how they are coping with the challenges mentioned above, what are their precautions or reactions. Third and the last of all we tried to demonstrate the unique eBay business model.


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