In the 1870s, a photographer’s outfit included a large camera but also a sturdy tripod, glass plates, a big plate holder, a dark tent, a nitrate bath, and a water container. You did not bring just a camera to take a picture; you brought the whole lab. In this paper we will observe, how George Eastman, the founder of Eastman Kodak, influenced the world with innovation and branding strategy in camera and film industry. We will also, look at the past and recent Kodak’s strategies, issues and challenges.
Ivonov, Alexei; Abu-Khater, Bassam; Fenwick, Dave; Chandiwalla, Farooq; Said, Samir; and Alsuduri, Turki, "The Kodak Saga: From a Branding Strategy to Technology Management" (2003). Engineering and Technology Management Student Projects. 1618.