Toy Bear Ltd. is a toy store located in the downtown of Gresham, Oregon. It is dealing with an inventory of more than $250,000 and the annual revenue turns around $350,000. The project tried to build an advertising investment model for the company based on the current situation of the company.
Guer; Cyris, Julie; Ospina, Juan Carlos; and Pananumas, M., "Advertising Investment Model for Toy Bear Ltd." (2003). Engineering and Technology Management Student Projects. 1664.