Document Type

Closed Project

Publication Date

Winter 2003

Course Title

Probability and Statistics

Course Number

EMGT 510/610



This study was done in an exploratory manner to determine the applicability and /or viability of either DA or IRA as a bid predictive model for the market research data gathering domain. In addition to looking at each method individual, effort was under taken to apply the insights of each method on the other to possibly enhance predictive power.


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