Antonie J. Jetter
Front End Management for New Product Development
This is a study on the importance of including sustainability at the fuzzy front end (FFE) stage in new product development process. Sustainable design is a design philosophy that seeks to minimize or eliminate negative impact to the natural environment through skillful and sensitive design. The importance of including sustainability at the fuzzy front end includes but is not limited to early tackling of barriers, enabling doing the right things versus doing things right and providing a platform to tackle sustainability problems at a higher system level. This study also analyzed tools for implementing sustainability at the fuzzy front end. They include, decision matrix, Eco compass, strategy list, cost analysis, creativity techniques, rules of thumb, expert rules etc. A survey was carried out to understand how organizations’ perceive sustainability; if these organizations include sustainability in their new product development process and most importantly if this implementation is done at the fuzzy front end. The survey results suggests that organizations are aware of the importance of including sustainability in the new product development process; however, implementing sustainability at the fuzzy front end is moderate. A framework was developed based on the literature review and survey to implement sustainability at the fuzzy front end.
Matthew, Anna Mary; Patil, Prajakta; Joy, Chinu; and Owojori, Oyin, "Analyzing Sustainable Product Development
processes in Fuzzy Front End Stage" (2015). Engineering and Technology Management Student Projects. 177.