Management of Engineering and Technology
AT & T (Firm) -- Management, Strategic management, Technological innovations -- Management, Wireless communication systems, Engineering -- Management
The Bell Telephone Company, which became AT&T, gave birth to the telecommunications industry and went on to monopolize telecommunications in the U.S. for over 100 years. Today AT&T Corporation is the world's premier voice and data communications company serving consumers, businesses and governments. AT&T provides these services with the help of over 160,000 employees, providing services to almost 100 million customers in more than 200 countries worldwide.
AT&T is rapidly evolving from a company who pioneered the historical wired phone business to a company pioneering new modem technologies for voice, data, and video over three different networks: wireless, data and cable. This paper will discuss the history of AT&T, the state of the wireless industry, and AT&T's strategy to dominate the wireless telecommunications industry they created.
Gupta, Ashish; Nguyen, Khanh; Piyakulchaidej, Thuchchai; and Christensen, Wendy, "AT&T: From Wired to Wireless" (2001). Engineering and Technology Management Student Projects. 1868.