Document Type

Closed Project

Publication Date

Fall 2000


Dundar Kocaoglu

Course Title

Management of Engineering and Technology

Course Number

EMGT 520/620



Amazon. com has been one of the biggest success stories of the last decade in the online marketing arena. It was the first mover in an arena, which never witnessed how powerful the Internet could be in fueling a new type of market to develop. This Seattle based company best known for being the #I online seller of books (as well as music and videos) has become the Internet's largest retailer and much more. Although it goes toe-to-toe with Barnes and Noble and others in the book business, now oversees a network of Internet sites, some of which it has invested in. In the half decade since its formation, has progressed from a venture capital funded startup to a bellwether Internet stock and the standard by which other companies' online sales efforts are judged. It has defined the red-inked drenched, spend to grow style of Internet companies whose jaw-dropping market values outpace those of much larger enterprises with much longer histories. This paper covers the following aspects of • Brief history. • Overview of services offered by • Key Business Strategies. • Conclusion


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