Document Type

Closed Project

Publication Date

Winter 2018

Instructor

Antonie Jetter

Course Title

Technology Marketing

Course Number

ETM 555/655

Subjects

Autonomous vehicles -- Marketing, Autonomous vehicles -- Design and construction, Technology -- Marketing, Autonomous vehicle industry -- Strategic planning

Abstract

The purpose of this marketing plan is to create the strategy for Comma Two, a self-driving car kit through gathering and analyzing the product, competitors, customers, and market of the newness of technology, self-driving car. The team designs this plan based on marketing practices and concepts to accomplish our goal and objective for the next five years.

Description

This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier

http://archives.pdx.edu/ds/psu/24633

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