This report reviews factors that may influence the success or failure of new products in the high technology field. The failure rate for new products is high, what things could be done to improve the new product success rate?
In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
Desmond, Bert, "Exploring Factors that Improve the Probability of New ProductSuccess" (1998). Engineering and Technology Management Student Projects. 2033.