The aim of this project is to redesign elements of one of our company’s legacy products, a standard five speed commuter bicycle, in an effort to cut costs and expand the product’s profit margin through cost reduction. Through mechanical engineering, manufacturing engineering, component engineering, marketing, and engineering change researcher efforts, areas for cost improvements will be identified and developed through redesign. The tasks associated with these functional areas are clearly outlined in Appendix A and the resources responsible for these tasks are clearly outlined in Appendix B with resource loading addressed in Appendix J. Ultimately, mechanical components will be redesigned, manufacturing processes optimized, and labor and overhead will be analyzed in order to address current design and production problems and identify areas of high cost that can be improved. In turn, these improvements will be realized through product implementation.
Merckling, Erica and Yacoub, Mufeed, "Margin Expansion
Through Cost Reduction
Of A Bicycle" (2015). Engineering and Technology Management Student Projects. 204.