Document Type

Closed Project

Publication Date

Fall 2016


Tugrul Daim

Course Title

Management of Engineering and Technology

Course Number

ETM 520/620


Internet of things, Intel Corporation -- Management, Technology -- Management -- Case studies


The report begins with the history of the “Internet of Things,” showing how the birth of this industry began with the birth of the Internet. The IoT Ecosystem is explained with four different market segments. Highlights, IoT advantages, and shortcomings of each segment are explored. The document begins to focus on the user experience, and how companies can build better relationships with the IoT users. The user experience section describes how rewarding and providing correct information to customers will increase the use of the IoT devices. Advantages of facilitating, services, and innovations in the IoT market from a user experience prospective are explained.

The document dives into Intel’s current involvement in the IoT business showing how Intel is ramping up their reach into the IoT market. Intel has begun a major pivot into to the cloud market where the IoT segment will reside. Intel forecasts that the IoT will be a ubiquitous part of everyday life. We look at Intel’s IoT business under the lens of a SWOT analysis showing that Intel has massive opportunity in the IoT market if their forecasts are correct. Currently, Intel has a far reach into the wearable world of the IoT. Intel has made many acquisitions and R&D efforts, but there is little evidence that they have made significant traction. The lack of traction has not derailed Intel, because they believe in their Virtuous Cycle of Growth. Intel is in the process of developing many technologies that fit in the IoT world and are in the Virtuous Cycle. Intel’s strategy in the IoT is vertical integration. This strategy is explained in detail along with key milestones in the IoT segment explaining acquisitions, and investments. Implementation is explained using four pillars in the Virtues Cycle of Growth. Intel will begin with the cloud and data centers, and move into the connected devices. The document then takes a more focused look at wearable tactics explaining hardware and software implementation tactics, and the infrastructure behind it. The document ends with information on Intel’s competition in the IoT world displaying patents acquired, and detailed information about each major competitor.


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