Document Type

Closed Project

Publication Date

Winter 2000


Dundar Kocaoglu

Course Title

Decision Making

Course Number

EMGT 530/630


1. Executive Summary:

Intel is approaching the limitations of its current semiconductor technology. It also faces a changing economic landscape in which the Internet continues to be a major factor. This project use interviews to gather data about the future direction of Intel. These choices of outcome options are: 1. Maintain a semiconductor focus 2. Become a leader in providing Internet-related services 3. Become an online retail store. Six Intel managers in Portland, Oregon were interviewed to rank opinions on four criteria. These criteria are: 1. Profitability and Market share 2. Personnel knowledge 3. Organizational structure 4. External relationships. These criteria were weighted using the pair-wise comparison method and the PCM software package to assess their respective contribution to the three options listed above. Within each criteria here were a set of questions asked to the interviewees. These questions were ranked for their contribution to All of the values were inserted into a Hierarchical Decision model. The results show that option a: become an online retail store" was favored. Recommendations and limitations are also discussed.


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This project is only available to students, staff, and faculty of Portland State University

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