Document Type

Closed Project

Publication Date

Winter 2000

Instructor

Dundar Kocaoglu

Course Title

Decision Making

Course Number

EMGT 530/630

Abstract

1. Executive Summary:

Intel is approaching the limitations of its current semiconductor technology. It also faces a changing economic landscape in which the Internet continues to be a major factor. This project use interviews to gather data about the future direction of Intel. These choices of outcome options are: 1. Maintain a semiconductor focus 2. Become a leader in providing Internet-related services 3. Become an online retail store. Six Intel managers in Portland, Oregon were interviewed to rank opinions on four criteria. These criteria are: 1. Profitability and Market share 2. Personnel knowledge 3. Organizational structure 4. External relationships. These criteria were weighted using the pair-wise comparison method and the PCM software package to assess their respective contribution to the three options listed above. Within each criteria here were a set of questions asked to the interviewees. These questions were ranked for their contribution to All of the values were inserted into a Hierarchical Decision model. The results show that option a: become an online retail store" was favored. Recommendations and limitations are also discussed.

Description

This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier

http://archives.pdx.edu/ds/psu/24753

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