1. Executive Summary:
Intel is approaching the limitations of its current semiconductor technology. It also faces a changing economic landscape in which the Internet continues to be a major factor. This project use interviews to gather data about the future direction of Intel. These choices of outcome options are: 1. Maintain a semiconductor focus 2. Become a leader in providing Internet-related services 3. Become an online retail store. Six Intel managers in Portland, Oregon were interviewed to rank opinions on four criteria. These criteria are: 1. Profitability and Market share 2. Personnel knowledge 3. Organizational structure 4. External relationships. These criteria were weighted using the pair-wise comparison method and the PCM software package to assess their respective contribution to the three options listed above. Within each criteria here were a set of questions asked to the interviewees. These questions were ranked for their contribution to All of the values were inserted into a Hierarchical Decision model. The results show that option a: become an online retail store" was favored. Recommendations and limitations are also discussed.
Abrams, Eric; Daim, Yonca; Hernandez, Patricio; Massarat, Massoud; Tipasap, Jakkit; and Tobar, Fabricio, "Decision Making Model for Intel’s Strategic E-Plan" (2000). Engineering and Technology Management Student Projects. 2128.