When bringing a product to market, companies must attract customers and sell to those who are willing to buy. The model we use to describe that process is the sales funnel, and though it has been challenged it is still broadly accepted. This is particularly clear in high-tech markets where high-value products often have a very long sales cycle, but bringing a product to market is often a young tech company’s Achilles’ heel. We believe these companies would be well served by the combination of software and services we propose.
Atkinson, Paul; Wease, Greg; Lui, Jonathan; and Omulindi, Jared, "LeadApp: Sales Opportunity Management" (2015). Engineering and Technology Management Student Projects. 217.