New Product Development
The purpose of this individual paper is to present my findings on what kind of a factor that innovativeness plays in new product development. The method used for this short study includes gathering data from industry leaders that is supported by quantitative measurement. This paper explores the establishment of trends that can be measured for cause and effect rather than merely gathering comments or opinions from industry observers.
Oveson, Shawn, "The Role that Innovation Plays in New Product Development" (1997). Engineering and Technology Management Student Projects. 2187.