Total Quality Management
Describes an application of Total Quality Management that establishes a baseline measure to the current customer satisfaction. Following this, the paper suggests actions the consumer can take to improve the quality of the shopping experience.
Hah, Jay; O'Bryan, Jeff; O'Neill, Dave; Powell, Wade; and Schaff, Anatole, "Increase Customer Satisfaction when Grocery Shopping" (1997). Engineering and Technology Management Student Projects. 2201.