Document Type

Closed Project

Publication Date

Spring 2018


Charles Weber

Course Title

Strategic Management of Technology

Course Number

ETM 526/626


Strategic planning, Technology -- Management, Wind power industry -- Management


In a rapidly consolidating industry where the largest companies are buying up common industry suppliers, what’s the strategy to gaining and then keeping a competitive advantage? This paper will analyze the three biggest companies in the United States (Vestas, Siemens Gamesa Renewable Energy (SGRE), and General Electric) and their market positions. This idea is somewhat borne out of my current working environment – my employer (Siemens Wind Power) was recently sold off and merged with a competitor (Gamesa) to create the second largest player in the industry (Siemens Gamesa Renewable Energy). A Porter’s Five Forces analysis for the industry coupled with a SWOT analysis will suggest areas of focus for the new combined company.


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