Hierarchical decision model, Marketing -- Vocational guidance, Decision making -- Mathematical models
Times have changed and we no longer pick a career in terms of climbing the corporate ladder or to continue with a “family profession tradition” that will make our parents happy. We now select an occupation based on the satisfaction and fulfillment it will bring to our lives.
Nowadays, people spend significantly more time on the job than in any other single activity, making this a crucial decision that will influence their lifestyles.
Recent graduates and entry-level professionals are not only interested in receiving a fair remuneration at the end of each month, they are also seeking for companies that will offer them challenges, opportunities to make a difference, and learning experiences that will add to their personal and professional development.
The question is how do graduates or professionals entering the job market find employers that are a good fit with their interests and values?
The purpose of this paper is to examine which criteria represent a higher significance for decision makers when they have the task of selecting an organization to work for that will allow them to apply all their skills while being aligned with their personal and professional values.
Tacco-Melendez, Alex, "HDM Model to Select Marketing Analyst Job Offer" (2018). Engineering and Technology Management Student Projects. 2227.