Document Type

Project

Publication Date

Fall 2018

Instructor

Ron Khormaei

Course Title

Strategic Management

Course Number

ETM 525/625

Subjects

Saw industry -- Strategic planning, Organizational effectiveness, Saw industry -- Technological innovations, New products -- Management

Abstract

This project is an analysis of the current strategies that ChopStop, a saw manufacturing company should take in the wake of the business environment today. The goal of the project is to identify the Mission, Vision and Values of the company and use these to steer the direction of the organization moving forward. This project will center on the principles and tools taught by the ETM 525 class, the text Strategic Management Competitiveness and Globalization and the tools explained between them. First, the team starts with framing the organization, its history and their milestones. We then introduce the AIM system and its importance to the ChopStop product. After a thorough competitive and product analysis, our team introduces three individual strategies which help achieve the overall goal of expanding sales and expanding the market share of the ChopStop product.

Persistent Identifier

https://archives.pdx.edu/ds/psu/27280

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