Strategic Management of Technology
Amazon.com (Firm) -- Management, Drone aircraft -- Technological innovations, Technology -- Management, Strategic planning
This paper uses a resourced-based view to examine Amazon’s original proposal for drone delivery services and suggest recommendations as to how the company might best move forward with their program, in the face of strict FAA regulations that show no sign in loosing. The paper determines how Amazon has gain first mover advantage and how drones may sustain this competitive advantage. The paper makes four recommendations for Amazon to (1) continue lobbying the FAA while also continuing testing in countries with more innovation-friendly regulations, (2) change its business model to one with a more altruistic outcome, (3) retrofit Whole Foods grocery stores into fulfillment centers, and (4) acquire organizations that are leading in drone innovation.
Lewis, Barrett, "A Resource-Based View of Amazon’s Drone Delivery Services" (2019). Engineering and Technology Management Student Projects. 2254.