Document Type


Publication Date

Winter 2019


Antonie Jetter

Course Title

Technology Marketing

Course Number

ETM 555/655


3D Food Printing -- Technological innovations, Technology -- Marketing, 3D Food Printer -- Technological innovations, Strategic planning


This plan provides the strategic direction for the rollout and marketing of the Foodini 2.0, the newest product from the Foodini division of Natural Machines. The Foodini 2.0 is the second 3D Food Printer produced by Natural Machines. The Foodini 1.0 was marketed exclusively to high end restaurants, with a small number released. The Foodini 2.0 builds on the Foodini 1.0 platform by adding an integrated oven and IoT functionality. With the Foodini 2.0, we will introduce subscription access to the new Foodini Design Library, as well as an option for customers to purchase individual designs. The Foodini 2.0 is designed for technology innovators, enabling them to print with their own ingredients and designs, and explore a new frontier of culinary creativity.


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