Document Type

Closed Project

Publication Date

Fall 2019


Tugrul Daim

Course Title

Engineering and Technology Management

Course Number

ETM 520


Technology -- Management, Automated vehicles -- Applications to trucking, New products -- Management, Emerging technologies, Disruptive technologies -- Management


To investigate the use of autonomous trucks in the freight industry, we will first review the characteristics and business model of the trucking industry. Then, we will define a few selected areas such as efficiency, safety, and social impact to highlight challenges and opportunities in the current trucking industry model. Subsequently, we will highlight opportunities for automation to address the challenges in the selected areas. In addition, we will review the five “Levels of Automation” defined by the Society of Automotive Engineers (SAE), and how it applies to the trucking industry. The levels of automation will be reviewed within the context of the selected areas: Efficiencies, Safety and Social Impacts. Lastly, the information gathered from interviewing an Engineer at Daimler Trucks North America interview was used to enhance and inform our recommendations.

In this study, our aim is to provide a deeper analysis to identify the existing challenges and opportunities within the levels of autonomous driving to meet future market demands, and make recommendations that may promote positive social outcomes when transitioning to fully autonomous trucks in the U.S.


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This project is only available to students, staff, and faculty of Portland State University.

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