Document Type


Publication Date

Winter 2021


Charles Weber

Course Title

Strategic Management of Technology

Course Number

ETM 526


Weight lifting -- Equipment and supplies -- Technological innovations, Exercise -- Equipment and supplies -- Technological innovations, Technology -- Management, Exercise equipment industry -- Management, Business intelligence


The home gym equipment market has many local and global manufacturers competing for a higher market share. The market for gym equipment has traditionally been composed of commercial fitness facilities, hotels, and offices. The home equipment market has been rising amid COVID-19 pandemic. There have been a few new entrants with high technology in the home gym equipment market.

This paper looks at one such company and performs a strategic analysis of its product and would analyze the strategies used by the company to gain market share, performs external on the industry, and tries to propose a path forward for the company to gain and maintain a dominant market position.


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