Document Type

Project

Publication Date

Winter 2021

Instructor

Charles Weber

Course Title

Strategic Management of Technology

Course Number

ETM 526

Subjects

Weight lifting -- Equipment and supplies -- Technological innovations, Exercise -- Equipment and supplies -- Technological innovations, Technology -- Management, Exercise equipment industry -- Management, Business intelligence

Abstract

The home gym equipment market has many local and global manufacturers competing for a higher market share. The market for gym equipment has traditionally been composed of commercial fitness facilities, hotels, and offices. The home equipment market has been rising amid COVID-19 pandemic. There have been a few new entrants with high technology in the home gym equipment market.

This paper looks at one such company and performs a strategic analysis of its product and would analyze the strategies used by the company to gain market share, performs external on the industry, and tries to propose a path forward for the company to gain and maintain a dominant market position.

Rights

In Copyright. URI: http://rightsstatements.org/vocab/InC/1.0/ This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).

Persistent Identifier

https://archives.pdx.edu/ds/psu/35850

Download

Share

COinS