Strategic Management of Technology
Weight lifting -- Equipment and supplies -- Technological innovations, Exercise -- Equipment and supplies -- Technological innovations, Technology -- Management, Exercise equipment industry -- Management, Business intelligence
The home gym equipment market has many local and global manufacturers competing for a higher market share. The market for gym equipment has traditionally been composed of commercial fitness facilities, hotels, and offices. The home equipment market has been rising amid COVID-19 pandemic. There have been a few new entrants with high technology in the home gym equipment market.
This paper looks at one such company and performs a strategic analysis of its product and would analyze the strategies used by the company to gain market share, performs external on the industry, and tries to propose a path forward for the company to gain and maintain a dominant market position.
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Verma, Neeti, "Strategic Analysis of Mirror: The Gym" (2021). Engineering and Technology Management Student Projects. 2305.