Document Type

Closed Project

Publication Date

Fall 2021


Tugrul Daim

Course Title

Engineering and Technology Management

Course Number

ETM 520/620


Emerging technologies, Autonomous vehicles -- Marketing, Autonomous vehicles -- Design and construction, Technology -- Marketing, Autonomous vehicle industry -- Strategic planning


Over the past years, the trucking industry has experienced several changes with respect to its operations and the kind of trucks introduced in the market. Technology is evolving in all sectors, and the trucking industry is not exempted from this. Autonomous trucking technology is progressing, and fully autonomous trucks are the future to look out for. However, the deployment and acceptance of fully autonomous trucks is not easy and has many technical, social, and legal challenges that need to be addressed. Many engineers are working extensively to solve technical challenges in the deployment of fully autonomous trucks. But there are social and legal challenges beyond the engineering capabilities that require collective efforts from all the stakeholders like governing bodies, original equipment manufacturers (OEM), suppliers, virtual driver manufacturers, and regulators to leverage the potential of the technology to address these challenges. Through this paper, the authors attempt to suggest possible solutions to the autonomous trucks' social and legal acceptance challenges. The technologies considered for research are Advanced driver-assistance systems (ADAS), vehicle network technologies (VANET), and intelligent management systems. Further, to reflect the possible solutions and better understand the concepts and challenges from the industry perspective, the authors interviewed a subject matter expert from the autonomous trucking industry. Based on this qualitative data, authors reflect on the situations in the trucking industry by giving scope for further research in validating the possible solutions suggested.


In Copyright. URI: This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).


This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier