Document Type

Closed Project

Publication Date

Winter 2015


Charles Weber

Course Title

Competitive Strategy in Technology Management

Course Number

ETM 527


This paper is about analyzing the 3D printed athletic shoes market from strategic viewpoint. In the beginning, the 3D printing technology and its applications are introduced briefly. Then, the SOWT analysis is used to evaluate the strengths, weaknesses, opportunities and threats of using 3D printing technology in manufacturing process. Moreover, the global and local market share for sport wears are cited. After that, Porter’s Five Forces technique is used to determine whether the 3D printed athletic shoes market profitable or not. The result of this analysis showed that the 3D printed athletic shoes is not profitable now but it is very promising business in the future. Then, three companies are mentioned as major companies specialized in sport wears entering in the 3D printed sport shoes market. These companies are Nike, Adidas, and New Balance. Also, the strategies of these companies to gain competitive advantages in the market are stated. Finally, we compared between the competitive strategies of Nike, Adidas, and New Balance.


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