This paper aims at using an operation research model methodology to emulate the existing ride-to-hire business in the Portland area. Operation research tools were used to assess how Uber’s request to offer service in the Portland area will affect the ride-to-hire stakeholders and the overall market structure. The Model is a Multiple-Objective Nonlinear Program (MONLP) which uses inputs which could be impacted by City of Portland policy changes. The model is optimized for “Attributes” that would benefit some of the stakeholders.
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Shirasaki, Mitsutaka; Hanayneh, Shihab; Smith, Michael; and Paneerselvam, Sridharkumar, "Measure Change in the Overall Benefit Index of Portland's Residents if Uber Transport Network Company is Permitted to Operate: Expressing Decision Parameters in NonLinear Programming" (2015). Engineering and Technology Management Student Projects. 250.