This paper aims at using an operation research model methodology to emulate the existing ride-to-hire business in the Portland area. Operation research tools were used to assess how Uber’s request to offer service in the Portland area will affect the ride-to-hire stakeholders and the overall market structure. The Model is a Multiple-Objective Nonlinear Program (MONLP) which uses inputs which could be impacted by City of Portland policy changes. The model is optimized for “Attributes” that would benefit some of the stakeholders.
Shirasaki, Mitsutaka; Hanayneh, Shihab; Smith, Michael; and Paneerselvam, Sridharkumar, "Measure Change in the Overall Benefit Index of Portland's Residents if Uber Transport Network Company is Permitted to Operate: Expressing Decision Parameters in NonLinear Programming" (2015). Engineering and Technology Management Student Projects. 250.