Document Type

Closed Project

Publication Date

Summer 2014


Antonie Jetter

Course Title

Human Side of Technology Management

Course Number

ETM 519


Corporate culture, Organizational behavior, Strategic planning -- Evaluation


The purpose of this report is to study the implementation and impacts of Mission, Vision and Values (MVV) initiatives at a Portland based medium-sized technology Company. In 2009 the Company at the core of this case implemented a refreshed MVV initiative to spur innovation, creativity, productivity and improve employee satisfaction within the Company after the recession and a two year down turn. This paper will begin by outlining the case history and problem statements that lead to the conclusion that the MVV required a re-boot. The study will document the implementation strategy and specific identifiable goals for the MVV. We will analyze results of survey data collected both before and after the roll out of the MVV to qualify the impacts to employee satisfaction. Small improvements were observed for Company vision, creativity and inspiration. The survey also showed a reduction in the key talent retention sentiment in the Company. Additional metrics spanning the MVV initiative period will be examined for the following impacts; innovation, creativity, productivity and turnover. A positive trend in innovation and creativity was observed at multiple locations, a productivity increase was not evident from records provided, human resource management (HRM) statistics showed a temporary drop in voluntary turnover during the period, but turnover increased again in the following years. This study has been conducted through the collection of empirical data from the Company and by conducting with interviews with technical staff and HR professionals at the Company. Based on the outcome of this case study, we will be able to conclude to the impacts of the MVV initiative.


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