Management of Engineering and Technology
Automobiles -- Safety measures -- Technological innovations, Vehicular ad hoc networks (Computer networks), Embedded Internet devices, Technology -- Marketing
Connected vehicle technologies offer improvements in vehicular safety, mobility, sustainability and luxury. Two closely related technology types, Vehicle to Vehicle (V2V) and Vehicle to Infrastructure (V2I) offer functionality in safety applications (See Table 1 - V2V and V2I Safety ) that make them particularly interesting for the US Department of Transportation (USDOT). The Research and Innovative Technology Administration (RITA) estimates that “In 2009, there were 5.5 million crashes, resulting in 33,808 fatalities and 2.2 million injuries … motor vehicle crashes are the leading cause of death for ages 3 through 34” . In order to investigate how connected vehicle technologies may improve roadside safety the USDOT is sponsoring institutional and manufacturing research into the functionality and effectiveness of various V2V and V2I devices and applications. This research aims to evaluate the effectiveness of current technologies and improve through development of next generation technologies. There is however another question that must be evaluated and addressed: What are the obstacles to adoption for the new technologies and what strategies may be developed to overcome them?
In order to evaluate obstacles to adoption of connected vehicle safety technologies, both real and perceived, this article investigates the V2V and V2I technologies being researched by the USDOT and the University of Michigan Transportation Research Institute (UMTRI) Connected Vehicle Safety Pilot Program. The research team conducted an extensive literature review and also conducted an interview with Debby Bezzina, Senior Program Manager of the UMTRI Safety Pilot Model Deployment. For each obstacle identified, the team asked ‘How important is this obstacle to technology adoption and how can Engineering and Technology Management may be leveraged to mitigate the problem?’
Mishra, Ashish; Hasler, Blair; Ha, Jejung; Narvekar, Kruti; Marino, Leopoldo; and Pakdeekasem, Pinprapa, "Obstacles to Market for V2V and V2I Safety Technologies" (2012). Engineering and Technology Management Student Projects. 303.