Dundar F. Kocoaglu
This report investigates the conditions necessary to nurture and develop the creative talent in an organization. It applies a resource management approach to deal with creative thought within corporations which is defined as an increasingly scarce resource. The creative process model is described and offered as the means by which creative ideas are developed. The report details effective techniques used in America to enhance the resource yield.
Maffett, Geoff; Anderson, Gary; and Tovar, Robert, "Managing America's Most Important Resource: Creativity" (1987). Engineering and Technology Management Student Projects. 321.