Dundar F. Kocoaglu
This report examines the duration and efficiency of new product development programs. The objective is to investigate engineering trends, and to identify program characteristics that shorten the development cycle and/or reduce the resources required to develop new products. We chose the automobile industry as the target industry due to the availability of information, but our findings can be applied to other products and industries.
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Cross, Darrell K., "Investigation of the Duration and Efficiency of New Product
Development Programs" (1988). Engineering and Technology Management Student Projects. 323.