Document Type

Closed Project

Publication Date

Fall 2016

Instructor

Ron Khormaei

Course Title

Strategic Planning

Course Number

ETM 525

Subjects

New products, Business planning, Cast-iron industry -- Strategic planning, Cast-iron -- Marketing -- Planning

Abstract

The FINEX Cast Iron Cookware Company was established in 2013 to create locally-made, heirloom-quality cast iron skillets that incorporate design innovations. The ETM 525/625 project team researched FINEX and developed a complete strategy that defined company values and included a new vision, mission, profitability goal, and strategies to achieve that goal.

Description

This project is only available to students, staff, and faculty of Portland State University

Persistent Identifier

http://archives.pdx.edu/ds/psu/21338

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