New products, Business planning, Cast-iron industry -- Strategic planning, Cast-iron -- Marketing -- Planning
The FINEX Cast Iron Cookware Company was established in 2013 to create locally-made, heirloom-quality cast iron skillets that incorporate design innovations. The ETM 525/625 project team researched FINEX and developed a complete strategy that defined company values and included a new vision, mission, profitability goal, and strategies to achieve that goal.
Arzola, D. Eric; Eaton, Jennifer; and Smith, Michael, "FINEX 2017 Strategy" (2016). Engineering and Technology Management Student Projects. 33.