Competitive Strategies in Technology Management
Tektronix, Inc., founded in 1946, is the world's second largest supplier of electronic testing and measuring devices. The company develops, manufactures, and markets oscilloscopes--instruments used to measure and display electrical signals--as well as logic analyzers, signal sources, spectrum analyzers, and communication and video test equipment.
Ibarra, Maria M. and Rahimi, Noshad, "Novellus Strategy Case" (2013). Engineering and Technology Management Student Projects. 409.