Competitive Strategies in Technology Management
Mark Schneider gave a guest lecture  to our class on May 15th, 2013. He provided an overview of his company, Carbon Audio, along with their existing product and future roadmap. Carbon audio was founded in 2012 by Mark Schneider and Jason Martin. Mark serves as the CEO and has a technical background having worked at both Kodak and Logitech. Jason is the CCO and has worked at Nike doing industrial design work. The collaboration between Mark and Jason can be broken down as the combination of both good design knowledge, technical knowledge of how to make products, and market understanding. Carbon audio focuses on producing audio equipment for the mobile market, specifically focusing on Apple’s mobile products (i.e. iPad, iPhone, Macbook). Carbon secured initial funding through crowd funding (i.e. Kickstarter) and angel investment. According to the RightStartups web article  entitled, “Zooka by Carbon Audo – The Dawn of the Compact Bluetooth Speaker”, Carbon initially secured 1.82M in funding, which “came from a few different sources including Danny Guez from Los Angeles. Guez was so impressed with the founder’s resumes, experience and the Zooka idea that he contributed 1.5M before ever even seeing the Zooka prototype.” According to Mr. Schneider, Carbon’s retail locations include: Apple, Target, Amazon, Walmart, Urban Outfitters, Best Buy, Nordstrom, MediaMart, Henri Bendel, Dixons, Argos, Virgin, London Drugs, QVC, Fred Meyer, and Fnac.
Eastham, James and Tucker, David, "Carbon Audio: A Case Study in Strategy" (2013). Engineering and Technology Management Student Projects. 410.