Dundar F. Kocaoglu
Management of Engineering and Technology
Hierarchical Decision Modeling (HDM) used with Pairwise Comparison Modeling (PCM) provides a valuable and effective tool for estimating the relevant importance of criteria contributing toward making a decision. This paper demonstrates the use of HDM and PCM in making a consumer purchase decision. For the purpose of the demonstration, five individuals were asked to rank the importance of various attributes considered when selecting a High Definition Television (HDTV). The attribute weights given the relative rankings were calculated using PCM software and summed to generate an aggregate value for the group. Twenty-seven current TV models were then selected from a list of top consumer choices and compared to the calculated weights of each attribute to select an optimal HDTV selection for each individual and for the group. The rationale used in selecting relative attributes, building the HDM model and selecting the HDTV models are explored and explained. The model can easily be adapted with a different choice of attributes and models and the weights can be calculated for any number of individuals or groups of individuals. The result should therefore provide a simple to follow demonstration of the use of Hierarchical Decision Modeling and Pairwise Comparison Modeling in multi-criteria decision making.
Marino, Leopoldo; Vannaprapa, Noppadon; Bottjen, Philip; Danskin, Rodney; and Ngarmnil, Thanaporn, "Use of PCM Modeling in selection of an HDTV" (2013). Engineering and Technology Management Student Projects. 448.