As a team of 5 members we wanted to come up with an interesting topic that was doable and captured the principles of our marketing class. Thus we had a few ideas that we thought of in the beginning of this quarter. The first idea suggested was Smart TVs, then followed by the Surface Pro. We all agreed the Surface Pro would be a nice product to introduce and do a marketing plan on. We had to convince Dr. Weber on the pros and cons, on our plan, and how we were going to approach it from a marketing perspective.
Bidasaria, Ritu; Bregaj, Tila; Gilliland, Garrett; Toobaei, Mehdi; and Shetty, Namitha, "Project Report:
Microsoft Surface Pro -
Market Research Log" (2013). Engineering and Technology Management Student Projects. 463.