Document Type

Closed Project

Publication Date

Spring 2017


Ramin Neshati

Course Title

Decision Making

Course Number

ETM 530/630


Nowadays, there is growing trend in implementing different ‘green initiatives’ in industries. One of those initiatives is maximizing use of renewable sources of energy instead of traditional energy sources. Many industries in India are taking a step forward to use the environment friendly sources of energy like solar energy, wind energy, tide energy etc. The most important source is solar energy. To convert solar energy into electrical energy, solar panels are required. Because of increasing demand in solar panels, many small scale and mid‐scale Indian companies are planning to start ‘solar panel installation’ business for industries. For such companies, it is necessary to identify the target market to maximize the total sale. This paper gives a decision model to help such company to identify their target customer city. Number of factors affect any decision‐making process and the final decision. For this paper, a four‐level decision model is built with decision problem, four main criteria and nine subcriteria and alternatives. For the scope of this paper, three major metro cities in India are considered as possible choices for final decision. Those cities are alternatives in the model. Hierarchical Decision Modelling which is known as HDM is the methodology used in this paper to evaluate all the alternatives against all criterial and sub‐criteria. HDM online tool is used to take expert’s opinion and evaluation. Five related topic experts are asked for their judgements. With the result analysis and sensitivity analysis, ‘Delhi’ is the city chosen towards final decision. While this model helps to make a sound decision, still there are some opportunities to expand the same model to make it more inclusive. The decision could be made more robust by including experts for specific criteria. More cities could be added as alternatives. Similarly, more criteria and sub‐criteria can be added as per the company’s requirements.


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