Document Type

Closed Project

Publication Date

Summer 2012


Tugrul Daim

Course Title

Technology Roadmapping

Course Number

ETM 534/634


Technological innovations -- Management, Microcomputers -- Technological innovations -- Forecasting, Computer industry


Technology roadmap (TRM) is a powerful management tool for technology planning process. The uniqueness of this tool enables firms to identify, and develop technology alternatives that are required to meet a set of product or service needs. In this framework we utilized this powerful tool to measure the pace of the next hybrid PC generations. The main catalyst behind this study is attempting to answer the question of why PC sales have shrunk recently. We started conducting our research by applying the macroeconomics forces at the macro scale to have a clear vision of the exerted forces on PC industry—namely the impact of tablets, Ultrabook, laptops, and smartphones on PCs. Accordingly, we conducted an intensive literature review followed by a survey to understand the trends of PC industry as well as the end users’ needs. Based on the knowledge extracted from the literature and the survey, we constructed the Technology Roadmap of the next hybrid PC generations. The developed roadmap— consisted of drivers, products, technology, and resources—empowered us to evaluate the current state of PC industry and revealed technological gaps implicitly. We believe the technological gaps discovered by this framework, will help any hypothetical manufacturer pioneer in the PC industry to cope up with the dynamic of PC market for the next five years.


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